WHY THE FIRST WEEK OF AUGUST?   Sixteen years ago, during the first week of August, there was a meeting of WHO/UNICEF policymakers in Florence, Italy, where the important Innocenti Declaration on the Protection, Promotion and Support of Breastfeeding was produced. The Declaration, adopted by all WHO and UNICEF Member States, has been a key strategy on improving health of infants and young children through optimal nutrition. Many places around the world now use August 1-7 as an opportunity to raise awareness about breastfeeding. In Texas, the entire month of August is World Breastfeeding Month. THE IMPORTANCE OF THE WBW THEME   Each year World Breastfeeding Week has a theme. This year's theme marks the 25th anniversary of the WHO Code that protects against the inappropriate marketing of breastmilk substitutes. What better way to highlight the fact that, after 25 years, mothers still need to be able to make well informed feeding decisions, free from promotional activities by manufacturers and distributors? http://www.who.int/nutrition/publications/code_english.pdf